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Having a website for your business is no longer a luxury, it’s something customers expect you to have.
A website serves as the online face of your business, providing them with important information about your products or services and giving them a way to contact you or make a purchase. It also helps with digital marketing strategies.
In this blog, we will be discussing the importance of website for your business and reasons why having a good one can benefit you in 2023.
#1 Increased Credibility
Having a business website can significantly increase its credibility. When customers search for a business online, one of the first things they often look for is a website. If the small business doesn’t have a website, it can make them seem less trustworthy/professional. On the flip side, a well-designed website can help establish this business as a legitimate and reliable.
For example, let’s say you own a restaurant and are trying to attract new local customers. If you don’t have a website, they may have a harder time finding information about your business, such as your menu, location, and hours of operation.
They may even question whether your restaurant is still in business.
With a properly designed, easy to navigate website that clearly displays this information, your prospective customers are more likely to trust your business and more likely to visit.
See our web design page for more information.
By using digital channels, businesses can target specific interests or demographics and reach a wider audience than they could through traditional marketing methods.
Digital marketing also allows businesses to interact with customers in real-time and build relationships through personalized content.
#2 Accessibility 24/7
Accessibility is a major advantage of having a website, even if you are running a brick and mortar business with multiple business locations and proven success records.
Having a web page ensures customers can see information about your business and make purchases at any time during non business hours, from any location.
This is especially important in today’s fast-paced, digital world where people expect immediate access to information and services.
Let’s say you own a small store that sells handmade jewelry. Without a site your store won’t appear on google search results and potential customers can only purchase your products during specific business hours or if they happen to be in your physical store location.
This is one of a few ways to lose a customer and can easily be fixed with a simple Shopify eCommerce store.
Having a website will offer a major growth opportunity for your small business and allow you to expand your customer base.
#3 Improved Customer Service
Having a business website can improve your customer service by providing helpful information and resources for customers.
This can include things like providing customer support online, FAQs, product descriptions, and contact information.
Let’s use the example of a small offline business, an architecture firm that sells design and plan sets in a commercial space.
The nature of their business requires customers to meet and purchase the items in person. Even if it’s not one of those online businesses targeting internet users, their customers might expect to read precise and relevant information about the products they offer such as areas of expertise, images of past work and schedule availability before contacting the firm.
When lacking a website, can you see where this business loses multiple opportunities?
Just like customers expected businesses to have brochures not so long ago, think of a website like a digital brochure with major advantages (like the opportunity to expand your audiences online).
With a website, you can provide detailed product descriptions, high-quality product images, your company’s portfolio, and other helpful information to assist customers in their purchasing decisions.
#4 Increased Sales
A well-designed website can help increase sales for your business through the use of effective sales techniques.
This can include things like calls to action, online shopping options, and other conversion and optimization strategies.
By making it easy for visitors to make a purchase or contact your business, you can increase the chances of turning them into paying customers.
For example, let’s say you own a small store that sells handmade candles. Without a website, it can be difficult for potential customers online to find and purchase your products.
On the other hand, with a website, you can use calls to action, such as “Add to Cart” buttons, to make it easy for visitors to make a purchase. Additionally, you can use conversion optimization strategies, such as offering special deals or discounts, to encourage more sales.
Schedule a free consultation and ask about our affordable web design packages.
#5 Enhanced Brand Awareness
A strong online presence, made possible by a business website, can enhance brand awareness by allowing you to showcase what makes your business unique.
By sharing your brand’s story, values, and mission, you can establish a strong and meaningful connection with your customers. This can help build brand loyalty and encourage customers to return to your business in the future.
For example, let’s say you own a small bakery that prides itself on using locally-sourced, organic ingredients. Without a website, it will be difficult for customers to learn about your commitment to sustainability and the local community.
With a website, you can share your brand’s story and values, highlighting what makes your bakery unique. You can include information about your ingredients, sourcing practices, and community involvement.
This helps to establish a strong and meaningful connection with your customers and can be the reason why they choose your bakery over others.
#6 Lower Business Costs
A website is an additional way for your customers to find you without the costs that a physical store requires.
A good website can even reduce the need for physical storefronts or offices, which can save on rent and utilities. Basically running a business with very minimal cost.
This is especially important for businesses that can benefit from online sales or that have a large number of remote customers.
Also, a website can streamline various business processes, such as customer service and invoicing, which can save on labor costs for businesses with local customers.
For example, by having a digital marketing strategy that provides an online platform for website visitors and addressing frequent customer queries, businesses can reduce the need for phone support or in-person transactions.
Additionally, a website can help improve the efficiency of marketing and advertising efforts, which can save on costs associated with traditional marketing methods, such as print magazines or TV ads.
#7 Increased Marketability with a professional website
Having a website for your business can enhance its marketability by providing a platform to showcase your products or services and highlight your unique value proposition.
For example, let’s say you own a small furniture store that specializes in handcrafted, one-of-a-kind pieces. Without a website, it can be difficult for potential customers online to learn about your unique products and what sets your store apart from others.
With a website, you can showcase your furniture and highlight your unique selling points, such as the fact that all your pieces are handcrafted and one-of-a-kind. You can also include information about your sourcing practices, such as using sustainable materials or supporting local artisans. This helps to differentiate your business from competitors and make it stand out in the market.
#8 Enhanced Search Engine Ranking
Having a good website that is optimized for search engines will help with search engine marketing and improve your visibility in search results to drive more organic traffic to your site.
This is essential for your business success and proper SEO should be an important step of your marketing strategy.
By optimizing your website for search engines, you can improve your search engine rankings and make it more likely that your business will appear at the top of search results when customers search for related keywords.
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Approximately 77% of people use search engines to find products or services online.
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Approximately 75% of people never scroll past the first page of search results.
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Around 20% of all Google searches are for new products or services.
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Google handles approximately 8.5 billion searches per day.
Let’s use the small home decor store example and say you want to attract more customers to your website. Without search engine optimization, your website may not appear at the top of search results when customers search for related keywords, such as “home decor store” or “unique home decor.”
On the other hand, by optimizing your website for search engines, you can improve your search engine rankings and make it more likely that your business will appear at the top of search results, especially when it comes to optimizing for your location.
#9 Increased Social Media Engagement
By adding social media links to your website, you can bring search engine traffic to your social media channels and have those visitors turn into fans and followers.
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The average person spends approximately 3 hours and 20 minutes on social media per day.
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Around 45% of people will follow a brand on social media in exchange for exclusive deals or discounts.
By creating social media content and providing relevant information about your products and services on the many platforms available, you can drive relevant users to your website and even display ads relevant to your niche to boost your business’s online presence.
Staying on top of your customers’ minds with an effective, up to date social media strategy will make you win in 2023.
#10 Enhanced Customer Loyalty
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Around 72% of people will research a product or service online before making a purchase.
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Approximately 85% of people say that online reviews influence their purchasing decisions.
Having a website for your business can also help to improve communication and interaction with your customers. This can include things like providing a platform for customers to ask questions, leave reviews, or sign up for newsletters.
For example, let’s say you own a small gallery that sells art. Without a website, it can be difficult for customers to ask questions or leave reviews about your paintings. Even if you have a strong digital marketing strategy that doesn’t involve a website, you are missing out on a lot of traffic from search engines!
#11 Improved data gathering and analysis
First, a well-designed website will make it easy for users to navigate and interact, leading to increased usage and engagement. This provides a wealth of data, including information on which pages and features are most popular, how long users spend on the site, and how they arrived at the site.
Using Google Analytics can provide valuable insights into user behavior and help inform decisions about content and design.
A good website can also include features that allow for more targeted and detailed data collection. For example, a website may include forms that users can fill out to provide feedback or request more information. The forms can be designed to gather specific data, such as demographics or preferences, which can be used to better understand the needs and interests your audience.
A site helps customers establish credibility of the business in question and effective data analysis makes certain this business grows exponentially over time.
#12 Customers nowadays expect businesses to have a business website
Having a website is a must for businesses looking to succeed.
100%
It provides a platform for customers to learn about your brand during the research stage of the consumer decision making process, and gives them a place for them to contact you + make purchases.
Without a website, it can be difficult for potential customers to find and interact and can impact your sales and overall success.
Don’t let your competition get ahead – invest in a website and make it easy for customers to access your products or services.
Professional Web Design & Development
Now that we understand the importance of a website for a business owner, it time to get started!
This is where professional web design and development comes in. By investing in a professional web design, you can improve the user experience, making it easier for customers to navigate your website and find the information or products they need.
Whether you need a more complex website, custom websites or just a simple one to show your work, products or services, we can help.
Search Engine Optimization
Search Engine Optimization (SEO) is all about optimizing your website to improve its visibility and ranking in search engine results pages (SERPs).
It involves using various tactics, such as keyword research and on-page optimization, to increase the chances of your website ranking highly in search results for relevant keywords.
For example, let’s say you own a skateboard shop in a small town.
By optimizing your website for relevant keywords, such as “skateboard near me” or “skateboard shop in your town,” you can increase the chances of your website ranking highly in search results when people in or near your town search for those terms.
This can help drive traffic to your website and potentially increase sales, as more people are likely to visit your skateboard shop if they can easily find it online and see photos of your custom boards.
SEO can also help small businesses like yours to stand out from the competition and establish your brand as a leader in your industry.
By investing in SEO, you can improve your online visibility and reach your target audience effectively.
Summary
Having a website is a no-brainer for businesses looking to succeed in 2023. A website serves as the cornerstone of your online presence and provides a platform for customers to learn about and interact with your brand. It can also enhance your credibility, improve communication and customer convenience, and increase your marketability and visibility in search results.
By investing in a website, you can drive traffic to your business, improve customer accessibility, and increase the chances of attracting and retaining customers. Don’t let your competition get ahead by missing out on opportunity to boost your online presence– invest in a professional website and SEO now to increase online visibility and drive traffic to your business.
Need a new website? We’re happy to help!
